Guru Studio Expands TRUE Universe with New Shorts & Roblox Launch!

Toronto, CA (October 8, 2025) – Guru Studio is supercharging its hit preschool series True and the Rainbow Kingdom with the launch of True & You, a brand-new collection of original Shorts designed for cross platform viewership on YouTube, streaming and broadcast.

With nearly 4 billion YouTube views and counting, True and the Rainbow Kingdom continues to grow into a global preschool powerhouse. Last year on Netflix, the series was ranked among the Top 10 Kids Titles by total views.

The new True & You Shorts will roll out early next year on the official True and the Rainbow Kingdom YouTube channel, dropping fans into the heart of the Rainbow Kingdom with bite-sized adventures designed for today’s snackable viewing habits. From high-stakes Wish rescues to playful everyday moments, each 1-minute Short invites young fans to join the beloved cast and become part of the action in a fresh, interactive way.

Alongside the launch of True & You, Guru is also hitting the runway and into the Roblox universe with a limited-edition collection of wearable UGC items inspired by the show’s bold and vibrant aesthetic. Kids can now style themselves in True’s world with playful outfits, accessories, and digital gear – created in collaboration with award-winning and acclaimed Roblox fashion designer cSapphire, whose portfolio of Roblox fashion includes work for Gucci, Forever21, Mango and entertainment properties like Wicked.

“The roll out of new YouTube Shorts and Roblox UGC underscores our continued investment in building TRUE as a franchise that lives across platforms, screen sizes, and play patterns,” said Frank Falcone, Guru Studio’s President and Executive Creative Director. “With a strong presence on Netflix, YouTube, international linear TV, consumer products, and now Roblox, it’s incredible to see True continue to shine as a leading preschool brand nearly ten years after launch.”

“I had such an amazing experience working on this collaboration! Working with the Guru team has been incredible,” said cSapphire. “From start to finish, they approached this collaboration with genuine care, interest, and a real respect for me and their fans. Together, we’ve made something really special for the TRUE community.”

Guru Studio is the award-winning animation company behind some of the most beloved children’s properties, including the global phenomenon PAW Patrol, Sesame Street’s Mecha Builders, Pikwik Pack, Big Blue, and most recently, the new Charlotte’s Web miniseries now streaming on HBO Max.

True and the Rainbow Kingdom is based on the artwork of FriendsWithYou and is executive produced by world-renowned artist Pharrell Williams.